Ayse Auth
Blonde is more than just a hair color – it always stands out from the crowd and lets its wearer shine. Whether it's a light Scandi blonde , a cool ash tone , or warm golden nuances. Germany's leading blonde expert, Ayse Auth, has long been aware of the magic of this color and has been bringing all facets of blonde to the heads of her delighted clients for 25 years.
But even after leaving the salon, Ayse's clients should enjoy their new hair color for as long as possible. Therefore, with a great deal of passion and her extensive expertise, she spent four years working with the most renowned product developers to develop her new haircare concept, "AUTHentic Blonde by Ayse AUTH."
This exclusive, purely natural hair care line makes every shade of blonde shine through the combination of highly effective, noble and effective ingredients such as argan oil and alpine edelweiss, protects against damaging influences and keeps the hair soft and smooth.
Background
Blonde hair fascinated me even as a child – at the age of six, I desperately wanted to have light hair! So I poured lemon juice over it, went out in the sun, and hoped it would lighten. My fascination with this extraordinary hair color has remained, but the process of achieving it has thankfully changed. Today, I'm very proud to have fulfilled this dream. But I'm even happier to be able to create their very own , most beautiful, and radiant blonde for every blonde fan. And the new, unique " AUTHentic Blonde" products, with their extremely high-quality formula, are, for me, the crowning conclusion to a long love story.
“If you can dream it, you can do it.”
~ Walt Disney
Blonde hair fascinated me even as a child. At the age of six, I desperately wanted to have light hair! So I would pour lemon juice over it, go out in the sun, and hope it would lighten.
I grew up in poverty in a remote village in Turkey. Every now and then, I came across advertising shots or photographs of beautiful, mostly blonde women . These images were burned deep into my childhood soul. They influence my creativity to this day. Why is that? Because these women were much more to me than mere photo models. They were my heroines! Strong and graceful, beautiful and intelligent, authentic and passionate. Inhabitants of a magical world that, back then, I could only dream of entering.
The key to this world? Clearly :
blonde hair.
For me, the unique AUTHentic Blonde products with their extremely high-quality, natural formula are the crowning conclusion to a lifelong love story.
~ Ayse Auth
Today, I look with love at this little girl and her big dream of a universe where blonde hair , strong women, and holistic beauty play the leading roles. I'm so proud of her for setting out on her journey and never letting herself be intimidated!
To this day, I live my vision of bringing out the best in women. And that's much more than just blonde hair. Women who feel beautiful feel confident. They are more in tune with themselves. As a result, they make more powerful decisions and live more authentic and happy lives overall. And that's exactly what life is all about!
It's no coincidence that I named my hair care line AUTHentic Blonde . Authenticity is as much my guiding principle as it is my standard for life—and for the best blonde care available.
